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How communications departments are structured
Where comms fits in an organization is of paramount importance, as communicators strive to influence top-level strategy.
How best to structure comms to champion success and drive key messages? Should communications and marketing be combined into one department? Are internal comms and PR closely allied, or at arm’s length?
Here’s a look at how communicators at six organizations fit into flow charts—and what might work best at your organization.
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