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Building your employer brand in a tight labor market

It’s not just a matter of messaging. Get it right within, from hiring top managers to creating a fun internal culture, and you’ll establish a winning brand.

Two recent trends have forced employers to start thinking about conveying their respective brands more dynamically:

  • A tight labor market has left companies competing for talent and job seekers more able to weigh their options.
  • Online job boards such as Indeed, Glassdoor and Monster, combined with social media, reveal an insider’s view of companies.

All this has led to a hot new form of recruiting that combines functions of marketing, human resources and communications: employer branding. Drawing on social media, internal engagement and external branding, organizations are positioning themselves as both industry leaders and fun-loving places to build careers.

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