Member Impact
Communications ROI
Our members are business-led strategists who fully grasp the value of communicating, protecting reputations and building strong brands in a knowledge economy.
- Miscommunication in the workplace costs U.S. businesses an estimated $1.2 trillion every year.1
- Every conversation failure costs an organization an average of $7,500 and more than seven workdays.2
- The starting cost of churn in the workplace can range from $4,700 for nonexecutives to $28,000 for executives.3 These only cover hard costs such as recruitment fees. Soft costs would include lost productivity from other employees taking on extra work temporarily during the search.
CLC Core 4
Your member experience supports business goals and enterprise impact for a high-performing communications team.
1
Brand Equity
Build strong brands to gain pricing power and stakeholder appeal.
2
Talent Retention
Foster purpose to reduce churn and save on hiring costs.
3
Net Promoter Score
Boost customer and employee endorsements to drive business growth.
4
Cost Efficiency
Reduce fees for training, development, associations and content creation.
1State of Business Communications, HarrisX and Grammarly
2VitalSmarts
2Society of Human Resources Management
