Enjoy this premium content courtesy of the Communications Leadership Council.
Determining if, when and how to speak out on social or political issues is top of mind to every brand and organization. The decision-making process around that is murky and confusing for many. Many organizations have made public statements; others are reluctant to wade into issues around social justice, diversity equity and inclusion, and geopolitical conflicts, to name a few.
What should your organization do? If you’re grappling with the answer, you’re not alone.
This is uncharted territory for many organizations that don’t typically issue statements—internally or externally—related to national and global issues if they don’t directly affect their industry or employees.
To learn more, read “Taking a Stand (or Not): An internal and external communications rubric to determine if brands and organizations should speak out on issues/events.”